Acrobats and Aardvarks

"People – potential paying customers – who wanted to see “Borat” were turned away in Austin, and likely around the country. In the world of networking, we call this an unexpected demand of resources.

"Fox probably calls it lost revenue.

"And while Fox’s answers to the L.A. Times said that tracking can be unreliable, it seems they relied a bit too heavily on that sole “soft on awareness” metric. It just didn’t give Fox’s executives the information that they needed to accurately judge their screen need. Sure, only 27% of people might know what “Borat” is, but those 27% were obviously motivated to see the movie, compared to the 81% who knew about “Santa Clause 3” – but merely knew about it. You can't rely on just one metric; you need multiple and varied data points. This is equally true when managing your network for application performance."

Quote is from Borat Learnings of Network Make Good Time